How to Talk About Housing in 2026: A Guide to Making Friends and Influencing People
Most tenancies are calm, not combat. But that’s not the story the media and politicians care to tell in an election year. This webinar gives you the language, charts and confidence to push back on the noise and talk about renting in a way that is fair, accurate and actually influence opinions in an election year and helps your long-term investing.
HUD’s Richard Deakin will open with a clear, big-picture walkthrough of the latest landlord and renter survey results: relationships, arrears, churn and what’s really happening behind the headlines. Then APIA GM Sarina Gibbon and President Rafiq Moses will translate that data into everyday talking points you can use with tenants, MPs, media and your own networks, including phrases to avoid, smarter ways to frame common frustrations, and how to stay calm and credible when everyone else is shouting.
If you’re a proper investor who wants:
- A simple, data-backed story about renting you can stand behind.
- Practical scripts you can use in emails, meetings and submissions.
- To be part of a fair, thoughtful and influential landlords voice in the 2026 election
then this session is for you. Come ready to rethink how you talk about renting and leave with language that protects both your reputation and your investment.
